Public relations and messaging

Everyone has a story a story to tell, and that life truth also applies to your organization. When you choose Cetera Services LLC in Sioux Falls, South Dakota, to handle your public relations, veteran journalist Dirk Lammers will sit down with your organizations’ key stakeholders to listen to, develop and hone that story into a newsworthy narrative that can be shared with a targeted audience through news releases, blog entries, social media and more to generate a positive response.

Unlike many PR firms that haphazardly blast out news releases to tangentially relevant sources, Cetera Services leverages our vast contact list and knowledge of the media landscape to help your organization earn local, regional and national coverage.

Lammers, Cetera Services’ partner and chief communication officer, spent more than two dozen years as a journalist with the Associated Press in South Dakota and the Tampa Tribune in Florida and is the 2006 winner of the Gerald Loeb award, business and financial journalism’s highest honor. Lammers can assist your business or organization with media strategy, crisis communication, reputation management, social media messaging and content creation for blogs and newsletters.

Contact Dirk today to put him to work for your organization.