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Daily Archives: September 14, 2019

Crafting stories

Stop creating content; start crafting stories

Authoring and editorial services, PR. communication and outreachBy Dirk LammersSeptember 14, 2019

I’m not a fan of the term “content.” It’s cold and sterile and seemingly sucks the life out of any collection of words and sentences. Let’s drop the phrase “creating content” and replace it with “crafting stories.”

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