if you can’t definitively and specifically answer the question of “Why?” you need a website, then it’s probably to take a step back and think about strategy.
I was working in the Sioux Falls bureau of Associated Press on May 24, 2006, when I took an early-afternoon call from an editor in our Washington, D.C. bureau. “We’re running a national story about school bus pollution,” the editor said, “and we need a photo of a school bus.”
Recently, I was gifted with the presence of one of my nieces and my nephew for an overnight visit to my home in Sioux Falls. It was a last-minute request from my brother on a night when the children had no school and I had no shortage of project work.
The term “crisis management” carries a reactive aura, but companies and organizations that best respond to unexpected emergencies are ones that anticipate some form of the unexpected.
The other day, as I was researching some 1920s Newspapers.com clippings for an upcoming book I’m writing, I decided to take a break and dig up some of the first stories I penned for daily newspapers in the early 1990s.
I’m not a fan of the term “content.” It’s cold and sterile and seemingly sucks the life out of any collection of words and sentences. Let’s drop the phrase “creating content” and replace it with “crafting stories.”