Companies and organizations looking to boost their visibility often return to a key phrase when discussing their public and communication goals: “We want our story to be told.”

We, too, want your story to be told, and partnering with us ensures that your story is as strong as it can be so it connects with your desired audience.

fire-fighting
“A public-relations facility to help protect good will in emergencies is like the fire-fighting equipment for the plant. Both are forms of insurance, and industry today needs one as well as the other.”
— John W. Hill (1961)

We begin by clarifying your goals, identifying your messaging targets and outlining a plan on how best to develop a compelling narrative. We then take the crucial extra steps to interview the most knowledgeable storytellers and subject-matter experts to tap into the message that will emotionally connect with readers. We also perform supplemental research to tie your story into the latest trends and topics on the minds of busy journalists.

Our news releases are crafted with such precision that they’re often run as written, and local, regional and national outlets who choose to build their own stories around our releases find that they contain all the building blocks to facilitate their coverage. To garner earned media placement for your organization, we leverage our vast contact lists and firm grasp of the ever-changing media landscape to pitch a variety of traditional and new media outlets.

Our comprehensive PR and communication service offerings include:

  • Media strategy
  • Evaluation of clients’ programs and projects to identify and extract potential news hooks
  • Crafting of clear and concise news releases
  • Messaging and talking points development
  • Crisis communication support and strategy
  • Earned media pitching and follow-up
  • Development of b-roll and photos
  • Media monitoring
  • Social media messaging
  • Speechwriting
  • Media training (details below)

Media training

Cetera Services offers its public relations and journalism expertise to help clients navigate the ever-changing world of interacting with earned media outlets. Our team helps business and organization leaders achieve their media relations goals through:

  • Teaching executives how to develop cohesive and concise talking points
  • Preparing spokespeople to stay on message
  • Coaching spokespeople through hands-on exercises to improve their interview skills and confidence
  • Delivering effective strategy on how to best evaluate media requests and discern when it’s appropriate to offer comment
  • Supporting leaders in developing and maintaining a comprehensive crisis communication plan
  • Teaching executives how to build a long-term earned media strategy

We stand ready to help you tell your story. Contact us today!