Equifinality is a fancy way of saying that multiple paths can lead to the same desired outcome. Here’s why it matters in marketing. There are a number of ways to present yourself and unlimited approaches to your branding or strategy. The answer to every marketing question is, ‘It depends,” on you, your targets, timing, the market. Thus, the concept of equifinality is at the basis of every solid marketing strategy. At Cetera Services, our focus is not on a singular or inherent “right” message, but rather on the relevant strategies that will impact your targeted markets. With Cetera Services LLC, you are involved, and we achieve our goals because we are always open to multiple paths to success.