Marketing at its core is “the promotion and selling of products or services.” Sounds simple, right? Well if the profession was truly as easy as a seven-word definition, it would not stretch out into a $1.7 trillion worldwide industry.

We recognize marketing’s nuances and complexities and make sure to consider the numerous details that are of vital importance to the future of your organization. When developing a marketing strategy for our clients, we consider how target audiences view your products or services, the style and manner of your approaches and the most effective methods to inform and educate those audiences.

"A closer look reveals that most plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified, clear direction that sets a company apart." — W. Chan Kim, Blue Ocean Strategy
“A closer look reveals that most plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified, clear direction that sets a company apart.” — W. Chan Kim, Blue Ocean Strategy

We’d love to help sort out these many details with you and your team. Whether you’re fortunate to employ a robust marketing staff or are winging it with a one-person operation, we can offer a fresh perspective fueled by our extensive experience with private and publicly traded companies and public-facing associations and organizations. Ideas often benefit from the perspectives of a wider audience, and we’d love to fill that role for you. Our consultations offer value because we provide an outside perspective and the focus and listening skills of a respected confidant. 

We’d love to work with you and your organization. Please know we are ready to assist you with:

  • Marketing planning and budgeting
  • PR and social media campaigns
  • Analysis and research
  • Sponsorship evaluations and partnership development
  • Editorial calendars
  • Message strategy
  • Branding
  • Campaign evaluations

Please contact us today. We’d love to put our heads together with yours and start working to advance your interests.