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Tag Archives: content

Crafting stories

Stop creating content; start crafting stories

Authoring and editorial services, PR. communication and outreachBy Dirk LammersSeptember 14, 2019

I’m not a fan of the term “content.” It’s cold and sterile and seemingly sucks the life out of any collection of words and sentences. Let’s drop the phrase “creating content” and replace it with “crafting stories.”

Creating a Visual Board

Answer the ‘Why?’ before building website

Marketing strategyBy Dirk LammersNovember 16, 2018

if you can’t definitively and specifically answer the question of “Why?” you need a website, then it’s probably to take a step back and think about strategy.

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