I was working in the Sioux Falls bureau of Associated Press on May 24, 2006, when I took an early-afternoon call from an editor in our Washington, D.C. bureau. “We’re running a national story about school bus pollution,” the editor said, “and we need a photo of a school bus.”
The term “crisis management” carries a reactive aura, but companies and organizations that best respond to unexpected emergencies are ones that anticipate some form of the unexpected.
The other day, as I was researching some 1920s Newspapers.com clippings for an upcoming book I’m writing, I decided to take a break and dig up some of the first stories I penned for daily newspapers in the early 1990s.