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Tag Archives: pr

Screen shot of bus photo

It’s all about timing

PR. communication and outreachBy Dirk LammersApril 20, 2020

I was working in the Sioux Falls bureau of Associated Press on May 24, 2006, when I took an early-afternoon call from an editor in our Washington, D.C. bureau. “We’re running a national story about school bus pollution,” the editor said, “and we need a photo of a school bus.”

Crisis management

Get ahead of crisis management

PR. communication and outreachBy Dirk LammersNovember 14, 2019

The term “crisis management” carries a reactive aura, but companies and organizations that best respond to unexpected emergencies are ones that anticipate some form of the unexpected.

Plant City shines in strawberry parade clip

Decline in number of journalists adds responsibility to PR industry

PR. communication and outreachBy Dirk LammersOctober 3, 2019

The other day, as I was researching some 1920s Newspapers.com clippings for an upcoming book I’m writing, I decided to take a break and dig up some of the first stories I penned for daily newspapers in the early 1990s.

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